Emily Introduces Innovative Cosmetic Tube Solutions, Leading Industry Sustainable Development
[PRESS RELEASE] November 10, 2023, Shanghai
Emily today announced the launch of a new series of cosmetic tube material solutions designed to meet brands' diverse packaging needs while addressing growing global concerns for sustainable packaging. As an innovator in the Cosmetic Packaging field, Emily's new tube solutions will provide professional guidance and support for brands unfamiliar with tube technology.
Revolutionary Material Technology Addressing Industry Challenges
Cosmetic Tubes are one of the most common packaging formats in today's beauty and personal care industry, with their size, material, and functionality being critical to product experience and brand image. Emily Materials Laboratory has developed three innovative tube solutions designed for different brand and product characteristics:
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High-Performance Plastic Tubes - Utilizing lightweight HDPE/MDPE materials, achieving perfect balance between flexibility and compression resistance, suitable for most cosmetic formulations. Available in sizes ranging from 3ml samples to 250ml family-sized products, covering all usage scenarios.
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High-Barrier Aluminum Composite Tubes - Featuring excellent oxygen and light barrier properties that effectively extend the shelf life of sensitive formulations, particularly suitable for high-end skincare products containing antioxidant ingredients. This technology maintains optimal product activity throughout the shelf life, enhancing consumer experience.
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Biodegradable Tubes - Made with PLA/PBS compostable materials that naturally degrade within 180 days, providing an ideal choice for natural organic brands pursuing sustainability and meeting increasingly stringent global environmental regulations.
Emily's Technical Director stated: "We understand that many brands lack specialized knowledge about tube technology and material selection. Our innovation lies not only in the materials themselves but also in providing comprehensive solutions to help clients select the most appropriate tube packaging based on product characteristics, target audience, and brand philosophy."
Professional Guidance on Tube Size Selection
To meet different product requirements, Emily offers a full range of tube sizes from mini (3-10ml) to large (100-250ml):
- Mini (3-10ml) - Suitable for product samples, travel sets, and single-use products
- Small (15-30ml) - Ideal for premium skincare and professional treatment products
- Medium (40-75ml) - Perfect choice for daily skincare products
- Large (100-250ml) - Suitable for body lotions, conditioners, and other family-sized products
Emily Materials Laboratory Director emphasized: "Tube size isn't just about capacity—it impacts brand positioning and user experience. A refined small tube can convey premium quality, while larger family sizes demonstrate value and practicality. Our technical team assists brands in conducting comprehensive assessments to select size solutions that best match their product characteristics and market positioning."
Customized Services Meeting Unique Brand Requirements
Beyond standard solutions, Emily offers comprehensive customization services, including special sizes, unique shapes, exclusive printing, and innovative functional designs. The company's Marketing Director stated: "We don't just provide products—we're brand partners. From initial design to manufacturing, the Emily team is involved throughout the process, ensuring that each tube packaging perfectly expresses brand personality and enhances user experience."
Emily Materials Laboratory continues to develop new eco-friendly composite materials, driving the cosmetic packaging industry toward sustainable development. The company has committed that by 2025, biodegradable tube products will account for over 50% of total production, helping partner brands fulfill their environmental commitments.
About Emily
Emily is a leader in cosmetic packaging solutions, focusing on innovative material development and customized packaging design. The company owns an advanced materials laboratory dedicated to providing packaging solutions that combine functionality, aesthetics, and sustainability for global beauty and personal care brands.